Maximize Your Nonprofit's Impact with the Google Ad Grant
Are you a 501(c)(3) nonprofit looking to amplify your reach, drive more donations, and engage your community—without spending a dime on advertising? The Google Ad Grant Mastery Course will guide you through securing and optimizing up to $10,000 per month in free Google Search ads.
With expert instruction from Zova Marketing, you'll learn step-by-step how to acquire, manage, and optimize your Google Ad Grant, ensuring your nonprofit gets maximum results in Google Search.
Who Is This Course For?
✅ Nonprofit Executive Directors, Marketing Directors, or Marketing staff wanting to increase visibility and drive key actions such as donations or volunteer sign-ups.
✅ Teams managing digital marketing for nonprofits that have 6.5 hours to unlock up to $10,000 for their organization.
✅ Organizations struggling with Google Ad Grant compliance
⚠ Note: Hospitals, schools, and government organizations are ineligible for the Google Ad Grant.
Our Guarantee ✓
If you complete the course and in 30 days do not reach at least $1,000 in free ad spend, we will personally meet with you to work through your Google Ad Grant Account. If you don't hit $1,000 in free ad spend 30 days after that - you get your money back.
What You’ll Learn
✔ How to Apply & Get Approved – Avoid common pitfalls and secure your grant with ease.
✔ Google Ads Fundamentals – Learn the basics of creating high-performing ads.
✔ Advanced Optimization Techniques – Maximize your ad spend to drive real results.
✔ Ongoing Grant Compliance – Stay compliant and keep your grant active.
No prior experience? No problem. We’ll take you from beginner to pro, step by step.
✅ Hands-On Training
Learn through real-world examples and proven strategies.
✅ Taught by Experts
Led by Aaron Zimola & Josh French of Zova Marketing, specialists in the Google Ad Grant advertising.
✅ Exclusive Optimization Secrets
Get insider techniques to make the most of your ad spend.
The Curriculum
- Module 5 - Overview of your account (3:43)
- Module 6 - Recommendations & Insights (3:01)
- Module 7 - Ad Groups (2:32)
- Module 8 - Ads (3:18)
- Module 9 - Ad Extensions (8:45)
- Module 10 - Keywords (8:26)
- Module 11 - Landing Pages & Dynamic Ad Targets (1:49)
- Module 12 - Settings (4:41)
- Module 13 - Other Sections in the Account (4:24)
- Module 16 - Getting Started with Conversion Tracking (3:17)
- Module 17 - Adding the Google Tag Manager code to your website (2:37)
- Module 18 - Adding Your First Tags in Google Tag Manager (2:23)
- Module 19 - Page Load Conversions (4:29)
- Module 20 - Call Conversions (8:19)
- Module 21 - Outbound Click Conversions (5:59)
- Module 22 - Testing Conversion Tracking (4:56)
- Module 27 - Account Access & 2FA (2:41)
- Module 28 - Quality Score Rule (2:28)
- Module 29 - Advertiser Verification (2:59)
- Module 30 - Linking Google Ads to Google Analytics (GA4) (1:26)
- Module 31 - Negative Keyword Lists (1:56)
- Module 32 - Why We Use Target CPA (2:56)
- Module 33 - Tips for Creating Great Ads (4:49)
- Module 34 - Optimal Account Structure (1:54)
- Module 35 - Landing Page Optimization (6:46)