Intro
Section 1: Course Overview & Instructor Credentials
Section 2: Applying for the Grant
Section 3: Navigating & Understanding Your Google Ad Grant Account
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Module 5 - Overview of your account (3:43)
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Module 6 - Recommendations & Insights (3:01)
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Module 7 - Ad Groups (2:32)
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Module 8 - Ads (3:18)
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Module 9 - Ad Extensions (8:45)
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Module 10 - Keywords (8:26)
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Module 11 - Landing Pages & Dynamic Ad Targets (1:49)
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Module 12 - Settings (4:41)
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Module 13 - Other Sections in the Account (4:24)
Section 4: Setting Goals & Conducting Keyword Research for Your Google Ad Grant
Section 5: Setting Up & Testing Conversion Tracking for Your Google Ad Grant
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Module 16 - Getting Started with Conversion Tracking (3:17)
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Module 17 - Adding the Google Tag Manager code to your website (2:37)
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Module 18 - Adding Your First Tags in Google Tag Manager (2:23)
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Module 19 - Page Load Conversions (4:29)
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Module 20 - Call Conversions (8:19)
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Module 21 - Outbound Click Conversions (5:59)
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Module 22 - Testing Conversion Tracking (4:56)
Section 6: Creating & Launching Your First Google Ad Grant Campaign
Section 7: Ensuring Compliance with Google Ad Grant Policies
Section 8: Account Maintenance
Section 9: Best Practices
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Module 27 - Account Access & 2FA (2:41)
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Module 28 - Quality Score Rule (2:28)
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Module 29 - Advertiser Verification (2:59)
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Module 30 - Linking Google Ads to Google Analytics (GA4) (1:26)
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Module 31 - Negative Keyword Lists (1:56)
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Module 32 - Why We Use Target CPA (2:56)
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Module 33 - Tips for Creating Great Ads (4:49)
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Module 34 - Optimal Account Structure (1:54)
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Module 35 - Landing Page Optimization (6:46)
Section 10: Troubleshooting & Advanced Tips
