Module 32 - Why We Use Target CPA

Google Ad Grant Mastery

Intro

Section 1: Course Overview & Instructor Credentials

Section 2: Applying for the Grant

Section 3: Navigating & Understanding Your Google Ad Grant Account

Module 5 - Overview of your account (3:43)
Module 6 - Recommendations & Insights (3:01)
Module 7 - Ad Groups (2:32)
Module 8 - Ads (3:18)
Module 9 - Ad Extensions (8:45)
Module 10 - Keywords (8:26)
Module 11 - Landing Pages & Dynamic Ad Targets (1:49)
Module 12 - Settings (4:41)
Module 13 - Other Sections in the Account (4:24)

Section 4: Setting Goals & Conducting Keyword Research for Your Google Ad Grant

Section 5: Setting Up & Testing Conversion Tracking for Your Google Ad Grant

Module 16 - Getting Started with Conversion Tracking (3:17)
Module 17 - Adding the Google Tag Manager code to your website (2:37)
Module 18 - Adding Your First Tags in Google Tag Manager (2:23)
Module 19 - Page Load Conversions (4:29)
Module 20 - Call Conversions (8:19)
Module 21 - Outbound Click Conversions (5:59)
Module 22 - Testing Conversion Tracking (4:56)

Section 6: Creating & Launching Your First Google Ad Grant Campaign

Section 7: Ensuring Compliance with Google Ad Grant Policies

Section 8: Account Maintenance

Section 9: Best Practices

Module 27 - Account Access & 2FA (2:41)
Module 28 - Quality Score Rule (2:28)
Module 29 - Advertiser Verification (2:59)
Module 30 - Linking Google Ads to Google Analytics (GA4) (1:26)
Module 31 - Negative Keyword Lists (1:56)
Module 32 - Why We Use Target CPA (2:56)
Module 33 - Tips for Creating Great Ads (4:49)
Module 34 - Optimal Account Structure (1:54)
Module 35 - Landing Page Optimization (6:46)

Section 10: Troubleshooting & Advanced Tips

End

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