Lesson Summary

The Google Ad Grant is a program offered by Google for Nonprofits. It provides up to $10,000 per month of in-kind advertising on the Google Search Network for qualifying 501c3 nonprofits. Here are key points about the Google Ad Grant:

• Text ads are displayed on Google after a user search and are part of the Google Search Network, appearing with organic results.
• These ads have a sponsor tag above the search results to differentiate them as ads.
• Ads include headlines, descriptions, and site link extensions to direct users to specific pages on the website.
• The goal is to drive users to take action, such as becoming a member or making a donation.
• Google Search ads are effective as they capture users' intent while they are actively searching for information or to take action.

Organizational goals should align with ad goals to track measurable results like memberships or donations through the ads. Creating engaging ads is crucial to utilize the Google Ad Grant effectively and gain visibility. The Google Ad Grant ensures exposure for nonprofits and can have a significant impact on user actions and awareness.